Meet Our Executives

Ron Outerbridge - President & CEO 

Ron is the majority owner of Coast Tire & Auto Service, having acquired the company in 2002. Originally from Bermuda, Ron received his Bachelor of Commerce degree from Mount Allison University and then moved on to earn his C.A. designation. Ron has directly and indirectly been associated with Coast Tire for the past nine years. As the Director of Strategic Planning for Baxter Foods Ltd., Coast Tire was one of his responsibilities. Prior to becoming President and CEO of Coast Tire, Ron held the positions of Director of Finance and Assistant General Manager, and then Vice President and General Manager.

Ron and his wife Carol live in Quispamsis, NB with their two children.

Peter Coleman - Vice President of Finance and Administration

A native of Corner Brook, Newfoundland and Labrador, Peter began his career at Coast Tire in 1997 as the Business Development Manager. Peter has a Bachelor of Business Administration degree from Saint Francis Xavier University, as well as Masters in Business Administration from Dalhousie University. Peter has held various positions at Coast Tire, including Manager of Retail Operations and Manager of Corporate Services. He has been the Vice President of Finance and Administration since 2002.

Peter, his wife Gail and their young son live in Saint John, NB

John Correia - Vice President of Sales

An avid golfer and hockey player, John has been working in sales for Coast Tire since 1998. His experience in the sales, retail and automotive industry began more than 17 years ago at Irving Oil and other Irving companies. John is very active in the Saint John Community and sits on numerous volunteer boards.



John and his wife Lisa have two children and live in Quispamsis, NB

Jack Jacobs - Vice President of Operations

Jack Jacobs graduated with a Bachelor of Commerce from Dalhousie University, and started with Coast Tire in 2000 as Director of Operations. He became Vice President of Operations in 2002. A veteran of the tire industry, Jack has also worked for Goodyear Canada and Bridgestone/Firestone Canada.



Jack and his wife Pam live in Riverview, NB They have two children.