FREE TIRES @ CoastTire.com Winner!

Saint John, New Brunswick, December 22, 2004 - Congratulations to David Henderson of Saint John winner of CoastTire.com's Free Tires contest.

He wins four Goodyear Ultra Grip Ice tires including; installation, balancing, tire levies and taxes.

David's entry had been drawn from the hundreds of entries submitted during the contest period.

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CoastTire.com Opens The Beacon Room

Saint John, New Brunswick, December 3, 2004 - Today CoastTire.com reveals a new section of the website - The Beacon Room, a member only, online club for Coast Tire customers.

"Membership is easy," says Webmaster Christine Douglas-Belyea, "simply complete the registration form and you are in! It is free, fun and rewarding."

In The Beacon Room registered members are given the opportunity to provide feedback to the company and receive "early warning" of upcoming specials and new products, shop online and stay in tune with the automotive industry.

"The Beacon Room will evolve and expand over time, as we add functionality and respond to the wishes of its members." adds Douglas-Belyea.

Go to www.coasttire.com and register now.

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Coast Tire & Auto Service Launches Exclusive Online Contest

Saint John, New Brunswick, November 15, 2004 - "FREE TIRES @ Coasttire.com", that is the headline of the promotional material for Coast Tire's latest online initiative.

Today, Coast Tire is launching a contest for four Goodyear Ultra Grip Ice tires, exclusively on the company's recently revised website www.coasttire.com in both the English and French sections. The contest period is Monday, November 15 to Saturday December 18.

"One of our objectives," says Webmaster Christine Douglas-Belyea. "is to encourage visitors to look around the site. To facilitate this, we have added a quiz to the contest entry section - entrants will be required to fill out the brief quiz before they are permitted to advance to the actual contest entry form.

"All of the quiz answers are on the site," adds Douglas-Belyea. "and if a question is answered incorrectly the entrant will be directed to the appropriate website page for the correct answer. On completion of the quiz the entrant will advance to the entry form, complete with skill testing question."

Other contest objectives include testing of specific promotional venues and creative elements, as well as the overall effectiveness of the website for this type of promotion and communication with customers.

The contest draw will take place Tuesday, the 21st and the winner's name will be posted on the site.

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Coast Tire & Auto Service launches revamped website.

Saint John, New Brunswick, October 15, 2004 - Ron Outerbridge, President of Coast Tire & Auto Service, is pleased to announce the launch of the company's revised website www.coasttire.com.

"Coast Tire & Auto Service is committed to providing quality products and services to our customers," says Outerbridge, "part of that commitment is providing customers with access to information.

"We believe that our website should not only contain information about Coast Tire, our products and services, but also information on automotive services, safety and tires generally. Ideally this will encourage dialogue between our customers and our staff and encourage others to visit coasttire.com for our open book, de-mystifying approach to the automotive services industry."

In addition to the pages of information online at the Coast Tire site - visitors will also be able to access an "Ask the Expert" function - allowing visitors to submit their own specific questions to a trained Coast Tire professional.

"Customers are getting more sophisticated, better informed and their expectations are growing." explains Outerbridge. "The new coasttire.com is designed to provide customers with the information they need, 24 hours a day online."

Visit www.coasttire.com today to learn more.

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Coast Tire & Auto Service, Amherst, Announces Renovation and Move to Temporary Location

Amherst, Nova Scotia, October 1, 2004 - Ron Outerbridge, President of Coast Tire & Auto Service, and Paul Landry Manager of the company's Amherst store, jointly announced today the renovation of their One Industrial Drive location - and the opening of a temporary location at 283 Church Street.

"We had grown out of our building on Industrial Drive," said Landry, "but, the location is excellent, so we chose to stay and renovate, instead of move."

During the renovation period, which may last the balance of this year, Coast Tire has set up a temporary location at 283 Church Street. Customers will have access to the same reliable products and service, from familiar faces, at the Church Street location.

"We are very excited about the renovation," adds Outerbridge, "it will allow us to serve the Coast Tire customers of Amherst and surrounding area much more effectively and efficiently."

Stay tuned for the Grand Re-Opening Celebration announcement in the New Year.